- Why
Flexible
Design Thinking, applied.
The Design Thinking Platform combines a proven, iterative 6-step method with the flexible Salesforce Lightning Platform, adopted by the NHS, Europe's largest organisation. It is flexible and easy to use.
What
Engaged
Enabling a better understanding.
Through an iterative, 6-step process of Empathize, Define, Ideate, Prototype, Test and Implement our method focuses on what matters to your customers - and build sufficient trust to enable problem-solving.
Where
Trusted
Open source, open minds.
Recent customers include the National Health Service (NHS) - UK's largest organisation. Here we have solved the problem of guiding non-clinical employees through new patient appointment confirmations.
How
Combining innovation, infrastructure and integration.
Our AI-powered Design Thinking Platform visualised.
- When
Differentiated
Increasing sales effectiveness.
Through Empathy Mapping, the Design Thinking Platform allows innovators to truly build receptivity, rapport and trust with early adopters. A combination of method, technology and coaching is our differentiator.
Who
Ian H Smith
Your Design Thinker.
After initially training as a product designer, I spent the past 40+ years in challenging roles within the UK and US tech industry. Read my blog post Design Thinking, applied to learn more about our approach.
