Design Thinking, applied.
- How
Engaged
Enabling a better understanding.
Through an iterative, 5-step process of Empathize, Define, Ideate, Prototype and Test, our method focuses on what matters to your customers - and how you build sufficient trust to enable problem-solving.
Where
Trusted
Open source, open minds.
Recent customers include the National Health Service (NHS) - UK's largest organisation. Here we have solved the problem of guiding non-clinical employees through new patient appointment confirmations.
What
Combining innovation, infrastructure and integration.
Our Design Thinking Platform visualised.
- When
Differentiated
Increasing sales effectiveness.
Through Empathy Mapping, the Design Thinking Platform allows innovators to truly build receptivity, rapport and trust with early adopters. A combination of method, technology and coaching is our differentiator.
Who
Ian H Smith
Your Design Thinker.
After initially training as a product designer, I spent the past 40+ years in challenging roles within the UK and US tech industry. Read my blog post Design Thinking in Sales to learn more about this Platform.
Next
Let's talk Design Thinking.
© Copyright 2024. Being Guided. All rights reserved.